Digital marketing has become a necessity for today’s 21st century business owner.
Below we have listed eight critical, high performance strategies that will drive potential customers to your website, and allow you to effectively connect with your existing customer base. By following the steps below will significantly improve your digital marketing strategy.
1. HAVE A GREAT WEBSITE
Having a top-notch website should be at the center of all your digital marketing efforts. A modern, clean, mobile-friendly website that offers up to date and attention-grabbing content directly results in consumer trust and increased sales. Keeping your website content easy to read, informative, and compelling should always be a priority in developing a successful online marketing strategy.
2. SEARCH ENGINE OPTIMIZATION
Search Engine Optimization gets your website listed on search engine results. Using a well thought out SEO strategy will get your company site associated with keywords used by clients to find your goods or services on sites like Google or Bing. Being highly ranked with the proper keywords increases the chances of an individual choosing to browse your website and consider your services over competitors.
3. ONLINE REVIEWS
Online review platforms such as Yelp, Google Reviews, and Facebook have become a standard way of verifying the credibility of businesses. Asking customers for feedback and making it as easy as possible for them to leave feedback is one of the fastest way to build consumer trust.
4. GET HELP!
If you’re not an expert in digital marketing, then you may want to seek the advice of someone who is. There are tens of thousands of internet marketing firms, knowledge articles, and videos available to you. Seeking professional advice can help determine what is necessary for your company’s success. For business owners who spend a bulk of their time on other facets of the business, outsourcing this process can be extremely beneficial.
5. OPT-IN EMAIL MARKETING
Collecting Emails in one of the most critical marketing tactics your business needs to be doing. Building a database of existing & potential customers will enable you to launch email campaigns and correspondence with people who are familiar with your business. Your website should offer an opt-in email form. You should also be collecting email addresses with every sale.
6. DIRECTORIES, ARTICLES, & NEWS
Having your business listed in other locations on the internet will grow your company and business. Directories are places users go to find specific types of businesses. Releasing information & news articles serve two purposes: 1. Potential clients will see you as a trusted expert in regards to the products or services they seek. 2. Search Engines give credence to the quality of information on your website.
7. PRESS RELEASES – ONLINE & OFFLINE
Periodic press releases can get your business out there online & print media. Newspapers, blogs, or other media sources are continually seeking information to publish. When using informative information or announcing upcoming events you can often get your information published free of charge.
8. AFFILIATE PROGRAMS
Affiliate Programs do not make sense for every business. However, when used effectively they can quickly improver your digital marketing efforts without doing much work yourself. An affiliate program empowers people who believe in your company to share your products and services based on a commission.